Report says Hilda Baci cook-a-thon viewed 4.8bn times worldwide
A media report has been reported that Hilda Baci’s cook-a-thon has been viewed over 4.8 billion times worldwide.
Hilda Baci had earlier made an attempt to enter Guinness World Record as the longest cooking period.
The report was published by Media Intelligence Consultancy, P+ Measurement Services, which claimed to have done a media performance audit on Baci’s Cook-a-thon, which elevated her to the title of world’s longest cook.
The company said the audit studied and exposed the sponsorships of Hilda Baci’s Cook-a-thon, as well as the sentiment, reach, and share of the media by countries.
Furthermore, the survey also indicated that the digital media, which received over 87 per cent of the traction and traditional media, which gained just 13 per cent, played a vital role in promoting awareness and engagement with the event.
It explained that a significant number of social media mentions of the event were also made online.
According to the report, 67% of the media coverage of Hilda Baci’s cook-off came from Nigeria, 15% from the United States, 4% from the United Kingdom, 3% from Ghana, Nigeria’s neighbour, and 1% from Canada.
The media share of the remaining nations was relatively lower, showing various levels of interest and coverage.
Also, “The Amore Gardens, the top sponsor, received 18% of the media attention, followed by Uber with 14%, BaigeWallet came in third with 13%, and Arla and Woodscope in lower positions with 10% and 9%, respectively.”
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