Email marketing is a powerful marketing channel and a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.
It can help create customers awareness of your latest items or offers by putting it into your marketing emails.
It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Ways email marketing can help your business grow:
1. Messages are targeted
At this point, your customers may be in different stages – consideration, research or comparing stage. So creating a targeted message can help you to determine what kind of Content to creat for each step and provides information that customers will need at each stage to move them to the next. Emails can be tailored to customers actions so that every communication is relevant to their interest.
2. Increase Brand Awareness
For you to have a person’s email address shows that they showed interest in your business. So email marketing gives you the opportunity to increase the interest level of your customers. Try sending email marketing that promotes your activeness in the email community.
3. Reaches a larger population
About 91% of customers use emails and they can share and forward the emails to other people. Also, the use of mobile devices allows people to instantly check mails.
4. Less expensive
Email marketing enables you to reach to a larger population at lesser rate. Even with the fast expansion of all sorts of new technology and social networks, marketers keep coming to emails.
Email marketing offers you the ability to track what happens to your sent emails. You can track die delivery rate, bounce rate, unsubscribed rates and open rates. This helps you to know how better your email campaign is working.
6. People engage with emails
Email has formed a channel if communication and for a long time, you can use email to drive people to your website or use call To Action (CTA).
7. Helps you stay in contact with audience
Email marketing gives your customers the feeling that you are thinking if them. Such emails must not be long, the can be simple messages that will remind your customers that the are on your mind. As long as you give them something worth reading, they will always open your emails.
8. Generate traffic to your site
With Email marketing, you’ll drive traffic to your site and improve your SEO (search engine optimization). When creating an email that links to your content, there should be call to action so that readers can click through your site.