Social media Influencer dies after live-streaming himself drinking bottles of Chinese spirit Baiju
A Chinese social media influencer reportedly died soon after live-streaming himself drinking several bottles of strong alcohol on China’s version of TikTok.
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The influencer identified as “Sanqiange or Brother Three Thousand” was found dead just hours after broadcasting himself taking part in a competition with a fellow influencer which involved drinking Baijiu, a Chinese spirit with a typical alcohol content of between 30% to 60%, as reported by Shangyou News.
A friend of Sanqiange told the news outlet that Sanqiange had taken part in an online challenge known as “PK” against another influencer in the early hours of May 16 and live-streamed the results on his Douyin channel.
“PK” challenges involve one-on-one battles in which influencers compete with each other to win rewards and gifts from viewers, and often involve punishments for the loser – apparently in this case, drinking Baijiu.
Furthermore, his friend said that he did not know how much the Chinese social media influencer consumed before he tuned in. But in the latter part of the video, he saw him finish three bottles before starting on a fourth.
“The PK games ended at around 1 a.m. and by 1 p.m., (when his family found him) he was gone,” he added.
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