BTS star, Jimin becomes Dior global ambassador
The global French fashion house, Dior has named Jimin as their global brand ambassador.
The announcement came on Monday via social media. The broadcasting came in with social networks with images of the BTS singer in sporty looks with an outdoor flair of a men’s collection designed by Kim Jones.
The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers.
According to Dior, the appointment makes the singer’s relationship with the French label stronger and continues a bond with the artistic director of menswear, Kim Jones.
The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, attracting crowds of screaming fans to Paris when she attends the label’s runway shows.
Last year, the fashion house hosted a show in the country for the very first time, presenting its Fall 2022 collection to a star-studded audience in the capital Seoul.
Jimin, aged 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.
Recently, South Koreans have become the world’s biggest spenders per capita on personal luxury goods.
They have been reportedly splashing out an average of US$325 a year, according to analysts at Morgan Stanley.
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