Without loyal customers, it may be difficult for you to make sales constantly because loyal customers will always return to buy from you and even refer others to your business.
In as much as you would have a strategic business plan and ways to grow your business, if your customers are not satisfied with your services, it will have a troll on your business.
Try as much as you can to always give your customers reasons to come back to you. This is necessary because there are a lot of persons out there who are also offering the same service as you or selling the same product you sell. So, when your services are not compelling enough, your customers can easily move to your competitor.
And that is something no business owner would want to hear of.
This post will be taking you through six strategic ways to make your customers feel Valued.
1. Communication
Communication is the life wire of any relationship, whether formal or informal. You must keep a solid communication ground with your customers. They should be able to communicate how they feel about your product and services. This way, it even makes it easier for you to know which areas you are to improve on.
As such, communication links should be made available to your customers. It can be an email address, a phone number, or a WhatsApp contact. Whichever link you intend to use for your business, the goal is to keep the communication bond strong.
When there is effective communication, you could also use such opportunities to advertise new products and offer promotional sales.
2. Personal Attention
Everyone appreciates personal attention. Instead of using a general salutation, trust as much as possible to make it personal. Know your customers’ names, birth dates, anniversary dates, and even some family members. This way you can always address messages you send to them in their names or remember to send them birthday wishes on their birthday.
3. Thank Them
Even when you feel that you are providing a solution for your customers, if they do not find it worthy to buy, you won’t make money out of it. So, learn to say thank you always. It could be incorporated in your invoice, emails, or a written note. You can make it special by giving your customers a phone call after a transaction to say thank you.
See- 7 Lucrative businesses that can make you rich in Nigeria
4. Be Sincere
Your customers will feel valued if they go to another service provider, website, or producer and get what you offer at the same price or close to the same price. When offering products be sincere and transparent. Even if you need to change some things along the way, let them know about it. It will create a sense of trust on their part.
5. Give Feedback
When customers comment or send messages always give feedback immediately. It shows that you value their input and you are always ready to hear from them.
6. Pay attention by Listening, Remember
When you customer makes a complaint about your service, especially over the phone, it is expedient that you pay attention even when the fault is not yours. You can always make corrections when the person is done talking. Don’t cut a call on a customer or cut short conversations.
In remembering what your customer has said earlier, you could use it as a way to improve your service towards that customer or check up on a customer if it’s a personal affair.
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The more you value your customers, the more they remain loyal and make recommendations.
