Social media platforms like Instagram have become not just a networking platform but an avenue to make sales. Instagram can be a productive place to sell if you know how to navigate your way through it
Firstly, you need to have a strong online presence, which means that you will have to be active all the time.
Instagram brings everyday opportunity to market products to a targeted audience. And the good thing is that any brand can leverage Instagram to sell.
Use Instagram influencers
This is a faster way to make sales on Instagram. Instagram influencers can be very resourceful for your business. An influencer causes you y have much return on investment because some people will not buy a product unless it is verified by an influencer.
Brand your Instagram page
Your Instagram page should align with your brand. Create a brand theme (a set of guidelines that determine how your brand is represented on your page. Check for your photo size, fonts, and photo colors. Whatever theme you choose, be sure to maintain it.
Use diverse content
In as much as Instagram is a photo-based platform, don’t use only photos. Share amazing marketing videos that can be linked to your YouTube channel if possible. Also, use Instagram stories to advertise your brand.
With Instagram stories, you can tad other accounts and capture behind-the-scene content.
IGTV also allows you to upload long-form videos on Instagram. The length allows you to create engaging video content for your brand.
Use hashtags
Instagram hashtags can be specific or general. The important thing is to use hashtags that are important to your post. Avoid too many hashtags even though the maximum use is 30.
You can decide to add your hashtags at the end of the post or in the comment section, but hashtags are mostly added at the end of the post.
Create a fascinating profile
Your Instagram profile should indicate your business. Your company’s profile should be your business logo, account name and username should be your business name for easy identification. Add your website link to your profile, and a captivating bio about your business.
